Field

Portrait / People / Talent

People at the centre. Portrait and talent photography shaped through light, motion, environment and exact composition.

The person remains the image’s centre of gravity.

Selected work

05 projects

  1. Lando Norris × Monster Energy Drink
  2. Lancôme Teint Idole
  3. Utopia Sisters
  4. CMF
  5. Nothing Headphone (1)

Research / process 01

Lando Norris × Monster Energy

Monster Energy / Global launch campaign

01 / Intent

How can a still campaign carry Formula 1 velocity and gaming-world immersion without illustrating either literally?

Commission
Global launch of the Lando Norris drink for Monster Energy
Role
Photographer, creative direction and post-production
Deployment
Global retail, print, outdoor and digital

02 / Preparation

Build the image’s physics before the shoot.

The treatment reduced the brief to three forces: racing velocity, Lando’s gaming world and the drink’s neon-yellow identity. Bespoke motion studies and animated LED content established the chromatic and movement system before Lando entered the set.

Motion study / pre-production
Yellow, green and amber light trails developed as a motion study for the Lando Norris and Monster Energy campaign.
LED content / pre-production
Bespoke green and amber light environment created for the campaign’s LED volume.

03 / On set

Turn the background into a practical light source.

The moving assets ran across a large curved LED volume, turning the background into a practical source of colour and reflection. Camera movement, dragged exposures, zoom and in-camera light trails made speed physical in the frame.

Camera, tether and LED volume / on set
Camera and tethered workstation facing the curved LED volume on the Lando Norris and Monster Energy campaign set.
In-camera light trails / campaign frame
Lando Norris photographed by George Kroustallis amid yellow-and-green in-camera light trails for the Monster Energy global launch campaign.

04 / Result

Hold speed inside a still image.

The final system moved from extreme perspective and close portrait to full figure and product, holding one recognisable language across thousands of retail placements, print, outdoor and digital worldwide.

Final frame / campaign
Lando Norris photographed by George Kroustallis holding his Monster Energy racing helmet against a black-to-neon-green campaign environment.

Field note

George Kroustallis creates portrait and people photography from London for international brands, publications and collaborators. Sculpted light, exact composition and unusual perspective give each subject a heightened physical presence while keeping character and brand identity intact.

Light, lens, set and post-production are shaped around the individual rather than imposed as a fixed treatment. The work can move from direct portraiture to extreme perspective, in-camera motion and mixed media, but the result always holds a clear relationship between subject, idea and commission.

Scope

  • Portrait and talent campaigns
  • Beauty and cosmetics portraiture
  • Fashion and editorial photography
  • Celebrity and public-figure photography
  • Combined stills and moving image
  • Creative direction and post-production