Beauty / Cosmetics / Fragrance

Beauty, cosmetics and fragrance

George Kroustallis is a London-based photographer and director creating beauty, cosmetics and fragrance imagery through Minorstep. His work moves between portraiture, sculptural still life and film, using exact light, extreme perspective and material experimentation to give products and people a distinct physical presence.

Extreme low-angle still life of three Dries Van Noten lipstick cases, with an embossed gold base enlarged monumentally in the foreground.

Cactus Magazine × Dries Van Noten

Photography

01

Approach

Image systems shaped around the product, never a fixed house style.

Across campaigns, editorial commissions, collaborations and visual research, each project begins with the identity of the object or subject. Practical effects, post-production, CGI and emerging image-making tools enter only when they sharpen the idea, allowing commercial clarity and unfamiliar visual language to coexist.

Capabilities

Photography and direction shaped around the commission.

  1. 01Beauty and cosmetics campaigns
  2. 02Fragrance and skincare still life
  3. 03Portrait and talent photography
  4. 04Film and moving image
  5. 05Combined stills and motion
  6. 06Creative direction and post-production

Enquiries

Commission George Kroustallis for photography, direction or combined stills and film.

george@minorstep.comPhotography representation: KODE

Based in London, working internationally.