Field

Automotive / Mobility / Film

Studio photography and film shaped through controlled motion, form and post-production. Automotive design takes on a cinematic sense of scale.

Machines revealed through light, movement and atmosphere.

Selected work

06 projects

  1. Lucid Motors × Hypebeast
  2. Lotus Evija
  3. AMB 001
  4. Theory 1
  5. McLaren W1
  6. Jesko

Field note

George Kroustallis is a London-based photographer and director creating automotive imagery and films through Minorstep. Studio photography, controlled motion and post-production are combined to reveal form, light and technology with a cinematic sense of scale.

Projects move between exact studio control and image-making that extends beyond the physical set. Practical photography, motion-control capture, VFX, CGI and emerging tools are shaped into one coherent visual system, always keeping the vehicle’s design and brand character at the centre.

Scope

  • Automotive campaign photography
  • Film direction and moving image
  • Studio and location production
  • Motion-control capture
  • CGI, VFX and post-production
  • Combined stills and film