Theory 1

Photography

/06

Black-and-white Lotus Theory 1 concept car in a low three-quarter studio view, with its blue front light illuminated.

Automotive photography of the Lotus Theory 1, an electric concept car that introduced the marque’s future-facing design philosophy. Minorstep isolates the black-and-white body, glass canopy and distinctive lighting through controlled studio views, tight technical details and motion-led abstraction. Front, three-quarter and overhead compositions establish the car’s low proportions, while green, cyan, amber and red light treatments turn its aerodynamic surfaces into graphic signals. The sequence balances clear design documentation with a more cinematic sense of speed, energy and technological intent.

CONTEXT: Lotus
ROLE: Photographer
DISCIPLINE: Photography
SECTOR: Automotive & Mobility, Product & Industrial Design