Film / Direction / Moving Image

Film and direction

George Kroustallis directs films and combined stills-and-motion projects from London for international brands, publications and collaborators. His moving-image practice is grounded in photographic precision, using light, rhythm, material and controlled camera movement to turn products, people and spaces into tactile visual sequences.

Front view of a black Lucid Gravity emerging from darkness in the Lucid Motors × Hypebeast campaign, with its continuous light bar and tan interior illuminated.

Lucid Motors × Hypebeast

Film, Photography

01

Approach

Movement extends the photographic idea rather than decorating it.

Projects are built around a single visual logic, whether captured through performance, practical effects, motion control, CGI or post-production. Stills and film can be developed together as one coherent image system, with each medium carrying the same atmosphere, technical discipline and brand awareness.

Capabilities

Photography and direction shaped around the commission.

  1. 01Film direction and moving image
  2. 02Combined stills and motion
  3. 03Product and beauty films
  4. 04Automotive and motion-control production
  5. 05CGI, VFX and generative post-production
  6. 06Editing, colour and final delivery

Enquiries

Commission George Kroustallis for photography, direction or combined stills and film.

george@minorstep.comPhotography representation: KODE

Based in London, working internationally.