Lucid Motors × Hypebeast
Film, Photography
INFOCLOSE
A commissioned studio film and photographic series for Lucid Motors and Hypebeast, framing the all-electric Lucid Gravity as a slow reveal of light, surface and scale. George Kroustallis directed the film around a robotic motion-control rig, choreographing exact camera moves across the vehicle’s body, continuous light signature and warm interior. He photographed a parallel studio series shaped by the same controlled lighting and material language. Minorstep led post-production, combining VFX, generative AI and emerging image-making processes to extend details while keeping the car tactile and physically grounded. Light travels across the Gravity, allowing its form to surface gradually rather than arrive fully explained. Published across Lucid and Hypebeast channels, the film features an original score by Alkis Livathinos.