McLaren W1

Mixed-media imagery of the McLaren W1, shaped through darkness, cold directional light and long-exposure motion effects. Minorstep reveals the car in fragments, from its low front profile and illuminated doors to an overhead rear view stretched by horizontal light trails. Across three exact viewpoints, light operates as both description and velocity. The treatment keeps the W1 close to silhouette, emphasising aerodynamic form, speed and mechanical tension.

CONTEXT

McLaren Automotive

ROLE

Image-maker

DISCIPLINE

Mixed Media

SECTOR

Automotive & Mobility