Talgh

A commissioned photography and generative mixed-media series for Talgh’s Essential Deodorant, conceived and led by Minorstep. The photographed cylinder moves through material states shaped by the product’s creamy vanilla and sandalwood notes: rising from soft metallic tides, cut from darkness by a vertical field of light, then giving way to abstract surfaces where the Talgh wordmark appears stretched, embossed and almost absorbed by the material itself. Generative styling turns scent into surface, density and flow, while the near-monochrome palette makes small changes in reflection and weight feel dramatic. The series holds precise product recognition against controlled material instability, making an everyday personal-care object feel monolithic, luxurious and quietly alien.

CONTEXT

Talgh

ROLE

Photographer, Creative Director, Post-production

DISCIPLINE

Photography, Generative AI, Mixed Media

SECTOR

Beauty & Fragrance, Product & Industrial Design