Rouge Overcurl

Photography

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Dior Diorshow Iconic Overcurl mascara standing upright, its silver lettering wrapped around a translucent red case against black.

A photographic study centred on Dior Beauty’s Diorshow Iconic Overcurl mascara. Minorstep isolates the sculptural case and silver Dior lettering within a near-black set, using translucent red surfaces, internal glow and a suspended liquid droplet to echo the product’s colour and curved form. Tight macro crops turn the packaging into an abstract study of typography, reflection and cosmetic material. The controlled red-and-black palette keeps the work graphic, luxurious and recognisably beauty-led.

CONTEXT: Dior Beauty
YEAR: 2025
ROLE: Photographer
DISCIPLINE: Photography
SECTOR: Beauty & Fragrance