Reebok

Photography

/07

Grainy black-and-white portrait of Julia Dalia wearing the Reebok PureMove Bra, her braided hair and raised hands framing her face.

A commissioned portrait campaign for the Reebok PureMove Bra, created with Reebok and Refinery29 around the idea of support. George Kroustallis photographs model Julia Dalia in grain-rich black and white, moving between direct expression, rotated crops, translucent fabric and more abstract full-body silhouettes. Handwritten language and the physical framing of arms, torso and material connect emotional support with the bra’s responsive Motion Sense technology without turning the work into a conventional fitness image. Published by Refinery29, the series holds product visibility inside an intimate, tactile editorial world.

CONTEXT: Reebok × Refinery29
ROLE: Photographer
DISCIPLINE: Photography
SECTOR: Sport & Performance, Fashion & Accessories