Reebok
Photography
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INFOCLOSE
A commissioned portrait campaign for the Reebok PureMove Bra, created with Reebok and Refinery29 around the idea of support. George Kroustallis photographs model Julia Dalia in grain-rich black and white, moving between direct expression, rotated crops, translucent fabric and more abstract full-body silhouettes. Handwritten language and the physical framing of arms, torso and material connect emotional support with the bra’s responsive Motion Sense technology without turning the work into a conventional fitness image. Published by Refinery29, the series holds product visibility inside an intimate, tactile editorial world.