Loewe Mayrit

A photographic study centred on LOEWE’s Un Paseo por Madrid Mayrit Eau de Parfum, a unisex fragrance inspired by the house’s home city. Minorstep places the rectangular bottle and dark marbled cap within translucent amber forms that gather, stretch and rise around the pack. Cool blue rim light sharpens the glass and label, while molten orange highlights echo the perfume’s colour. Close-up and full-bottle compositions move between precise campaign packshot and liquid abstraction, keeping the product legible within a tactile material world.

CONTEXT

LOEWE

ROLE

Photographer

DISCIPLINE

Photography

SECTOR

Beauty & Fragrance