The transformative power of Artificial Intelligence is more than an abstract concept—it’s the new normal, an unseen force that’s redefining the trajectory of our creative universe. In the realm of creative expression, AI is a seismic wave, reshaping our understanding of what’s possible and redrafting the contours of our creative landscape.
AI is not just an external force nudging us towards innovation—it’s an integral part of the creative process, pushing boundaries and inviting us to revel in the multifaceted allure of AI-assisted creativity. It’s a call that encourages us to venture into the unknown, dissolving the barriers between us and the uncharted territories of our creative potential.
A shining example of this AI-infused creative revolution, unveiled just yesterday, is Nvidia’s Neuralangelo. This AI technology is dramatically altering the landscape of visual artistry, propelling a shift from traditional 2D to dynamic 3D imagery with unparalleled ease and speed. It’s redefining our creative possibilities, offering a tantalizing glimpse into a future where AI and human creativity coalesce to conceive new realms of artistic expression.
As creatives, we can be innate explorers and visionaries. We map out the unknown, transmute the ordinary into the extraordinary, and peer beyond the boundaries of the known. AI is not a competitor in this quest—it’s a companion. A collaborator that facilitates new forms of expression, broadens the horizons of our creativity, and offers a canvas as boundless as our imagination.
Since last year, I’ve had the honor of partnering with Google as a NeRF (Neural Radiance Fields) photographer. This groundbreaking technology harnesses neural networks to morph 2D images into fully-realized 3D models, plunging us into a novel domain brimming with unexplored creative potential. My work included capturing immersive experiences for Google Maps, including the “Immersive View” location featured in Google’s recent presentation. It is genuinely humbling to be among the global pioneers harnessing the power of this technology.
My engagement with NeRF technology has emphasized the profound potential that AI holds for the future of creativity. It’s a conduit that enables us to sculpt intricate, detailed, and fully three-dimensional narratives from simple photographs, deepening our engagement with audiences and revolutionizing the way we narrate our stories.
I am now leveraging this technology to transition from 2D to 3D in product and campaign work, and I anticipate that the creative landscape will only become more thrilling, more unpredictable, and more mixed-media from here.
Equally noteworthy in the field is the development of Adobe’s Generative Fill, now out in Beta version. This feature stands out for its ability to alter digital imagery based on textual prompts. Imagine dictating your artistic desires to a program and having it realize them right on the canvas – that’s what Generative Fill brings to the table.
You could, for instance, instruct it to generate objects, create a fresh background, extend an image’s canvas, or even vanish certain elements. And it does so while maintaining the style, perspective, and lighting of your original image. This is the beauty of Generative Fill – it doesn’t just execute commands, but interprets them in the context of your work.
What’s mind-boggling is how it revolutionizes the creative process. Traditionally, such tasks would have required hours of meticulous work and a deep understanding of technical digital artistry. Now, they’re as simple as typing a sentence and watching the software breathe life into your ideas. It’s not replacing human creativity but augmenting it, making our digital canvas more dynamic and versatile than ever. I’ve extensively experimented with it, and there’s no going back.
I won’t elaborate on Midjourney this time, perhaps you’ve seen my latest work which has adaptively evolved to incorporate images fully or partially crafted via AI—a bona fide game changer. Text-to-video and text-to-3d models are also now rolling out this year, and my brain hurts with excitement.
Which path will you follow: embracing the change or resisting it?
The AI revolution in creativity is not just a global phenomenon—it’s a personal and professional journey. An opportunity to push beyond the confines of the possible. As we stand on the threshold of this new era, it’s time to embrace the unknown and leap forward.
Minorstep // George Kroustallis