1. The world doesn’t need your photos or articles and would survive without them. If, however, you do want to create it and share it, you should.

2. The chances of your content making you famous, wealthy, lead to future jobs and opportunities, are slim. We pay extraordinary attention to the few for whom it works out great – better to assume you won’t be the 0.1 percent.

On the other hand, you can bet that creating and publishing content will expand your perspective and make you better. On a personal note, developing a system of ‘doing’ is one of those things that doesn’t seem to pay off for a very long time, until it does.

3. A useful mental exercise is to write for two kinds of people. Write for yourself and one other person you can picture seeing it or reading it (hey you restless design-loving young-professional minimalist fucks). Once that’s a habit, you won’t lose too much sleep about optimizing every single post and analyzing your followers again and again. An additional happiness tip that I’m trying to implement – if you post on social media, turn notifications off and check the comments or stats only a couple of times per day.

That’s not to say don’t look around or stop bettering your craft, you do need to keep building your brand. But when you do, perhaps this mental model will remind you which strategy to focus on: Long term growth.

George Kroustallis // Minorstep