Attention: It’s what you do with it that counts.

When you put yourself and your work out there the spotlight is on you.

But is there a need to downplay or deflect the attention?

A lot of us have the tendency to hide, “keep it real”, “have the work do all the talking” and ultimately try to play it safe by being as little exposed as possible.

Being published and being active on social media is a bad place for people who think of attention as something to get rid of, as something that’s selfish and entirely narcissistic.

Your audience and the people you’re seeking need you to accept their attention and know what to do with it. To not shy away from it, but step into it with the possibility of doing work that matters.

George Kroustallis // Minorstep