“Now everyone can have a photoshoot.”

“Now everyone can make music that sounds decent.”

“Now everyone can make a good looking video.”

“Now everyone can have lots of social media followers.”

“Now everyone can make it look like you wish you were them.”

So what now?

Now that internet and technology have stripped away so many of the old differentiators, what are you going to do?

What difference do you make?

It gets more worthless everyday to only say: Hey, look here, I have good photos and I look cool and I have instagram followers, don’t you wanna be a superfan?

So you have to trade on something more.

Think of the people who really love what you do. What emotion would they attach to a trip inside your world?

Start there.

George Kroustallis // Minorstep