The creative business isn’t just about skill level.

You look at someone else shooting the gig you want and know you’re a better photographer or art director or marketer than they are.

So it’s only natural to think “I’m better, so why the fuck aren’t I there”.

Because It’s not only about being better or more skilled.

It’s about emotional connection.

If you can make enough people feel pumped about having you in the room with Miuccia Prada to shoot their next campaign, you’ll end up in that room.

Regardless of your exact skills compared to others’.

Of course there’s a minimum barrier to entry, but beyond that point the field is releveled and the people who meet their goals are the people who form connections. Creating impact by connecting people to themselves and other people.

George Kroustallis // Minorstep