Don’t we all love a good juxtaposition?

Zaha Hadid’s trademark juxtaposition of corners and curves in the same building

Lil Nas X doing a country song with Billy Ray Cyrus

The Weeknd with his soft voice singing the raunchiest lyrics

Kanye giving life advice (or wearing the pink polo)

Kelsey McClellan’s genius Wardrobe Snacks

The funny one being serious.

The maximal one being minimal.

It’s an incredibly powerful tool. And It has a solid track record in the media industry.

How do you want to use it?

George Kroustallis // Minorstep