One persistent thought that we creatives often encounter as we go about planning and executing a shoot or a campaign often goes like:

What if it goes wrong?

What if the model isn’t that great with the weird posing required?

What if my favorite image ends up being extremely underexposed or blurry?

What if my sd card craps out (again)?

What if the client hates it?

What if the KPI results of the campaign turn out meh?

Because you can’t REALLY guarantee that it will all work out perfectly, can you?

But on the opposite hand, and often overlooked… What if it goes perfectly right?
What if it goes even better than expected?

What then?

Worth considering, but most importantly, worth doing.

George Kroustallis // Minorstep